Instyle
Brand Identity
Brand identity for Instyle: an Italian contemporary fashion production and distribution company.
We designed the new logo for the Instyle showroom in Milan, having a clear understanding of the role of the showroom in the fashion industry: a place where several brands find the space to show themselves at their best to editors, buyers and stylists.
Metis decides to take up the concept of container by creating a logo that can have more shapes and applications that is the protagonist but that leaves space when necessary for the brands it hosts.